WOOLMAN WAYFINDER

AI-powered, data-driven
growth for brands
and retailers

Start your journey

Brands don’t need more dashboards — they need a navigator that knows what matters, recommends what to do, and helps teams get it done.

Gain instant insight

AI-powered analytics

Get a complete view of your omni-channel business with powerful analytics connecting all ecommerce data sources and Shopify POS.

Unlock AI-insights and analyse sales, marketing, inventory and profitability with confidence. Developed by merchants for merchants.

Zero customization needed for setup

Explore analytics

Execute strategy

OKRs with data-driven clarity

Make every OKR smarter with real-time data. Wayfinder tracks and visualises the progress, so your team always knows what to focus on, and how it links to your goals.

Wayfinder AI helps you to set better goals based on actual business performance — not guesswork.

Explore goals & OKRs

Work smarter

Intelligent work management

From daily tasks to strategic projects – Wayfinder's fast and easy work management connects tasks with your real-time commerce data.

Automate routine workflows, reporting, goal tracking and allow your teams to focus on high-value tasks.

Build high-performing teams

Work management

Looking for more than a platform?

Everyone in the team has got their hands full? We are here to help:

✔️ Consultation & digested insights
✔️ Best-in-class Shopify expertise
✔️ Growth hackers & marketing experts
✔️ Project management and facilitation

Our commerce excellence services onboards and accelerate your teams to data-driven operation model. Get instant access to exteded team of experts, extra pair of hands for implementation fastest time-to-value.

View plans

Wayfinder reviews

“

I would recommend Wayfinder to optimise your business, especially if you are in a multi-channel environment. Having the right system in place and understanding what is relevant in weekly, monthly or yearly operations is really crucial.

— Marjo Piirto, CMO, ACON
“

"We have been able to get our hands on data that we would have not been able to access without Wayfinder. Almost 80% of our sales are brought by our regular customers. So understanding our loyal customers is extremely important.

— Jenni Homer, Retail Director, Nanso
“

We've managed to keep everything fairly well together and have moved towards our goals, despite various development projects. All the essential business metrics are on the rise, and the improvements we've made have had a monumental impact.

— Cycle Group Team

Turning fragmented commerce complexity into coordinated, measurable action across teams

Curious to see it in action?

Book a demo