Helping Shopify Merchants
Excel in Omnichannel
Commerce

• Wayfinder comes with 25+ optimized dashboards for D2C merchants’, analysts’, marketers’ or C-level needs
• Wayfinder drastically helps you to reduce spent time from collecting, cleaning and visualising eCommerce data and KPI’s
• With Wayfinder you can easily track e.g. Average Order Value, Customer Acquisition Cost, Lifetime Value, Return On Advertisement Spend and Retention

• Marketing performance and web traffic data
• Sales, discounts, returns, and sales forecasts
• Inventory and profitablity, product categories and product performance metrics
• Customers, lifetime value, churn management and advanced customer segmentation
• Point of Sales analysis
• Or customize your own dashboards!

Wayfinder uses AI-driven analyses to improve dashboards and reports beyond ordinary BI tools. 

Analytical AI/ML and Generative AI-driven insights help merchants to 

• Detect relevant changes in trends
• Forecast sales
• Identify how to build better product bundles
• 12+ other key insights, which help you stay on track with your core business.

• Wayfinder uses robust standardized connectors to make connecting new data sources simple and fast. With Wayfinder, you can forget data inaccuracy and data pipelines' continuous technical maintenance. 
• Wayfinder has built-in connectors to Shopify Advanced & Plus,  and many other services like Google Analytics, Google Ads, Facebook Ads, TikTok, email marketing (Klaviyo), subscription apps (Recharge) and loyalty programs (e.g. Yotpo, Loyalty Lion).
• New connectors are constantly added to Wayfinder

D2C data warehouse makes leading with the data easy:

• Rapid business analyses as all eCommerce data is gathered from various sources into a single data warehouse
• Market-leading visualization tools provide easy-to-understand and highly usable simple dashboards
• New advanced analyses or reports are easy to build
• Direct data export for other systems

Wayfinder is built on top of an industry-leading modern data stack.

We trust

• Google Cloud
• Google BigQuery,
• Looker, and
• Fivetran to offer maximal performance, feature set, security & scalability.

With Wayfinder, merchants can benefit from a highly scalable solution with just a fraction of the cost of having built similar solutions yourself.