Resources

Resource Center

Resource Center offers you quick and easy access to Ellis resources. Whether you’re looking for dashboard guides, how-to articles, or recent blogs, you’ll find it all right here.

Blogs & Articles

June 25, 2025

Introducing new AI features in Wayfinder

Wayfinder now includes powerful new AI features to help you work more efficiently, gain deeper insights, and interact with your data and platform — all while keeping privacy and compliance...

June 24, 2025

Smarter commerce starts here – Ellis becomes Wayfinder

Today marks more than a new name. With this soft launch, Ellis officially becomes Wayfinder. And with it, we begin a major evolution. Until now, Ellis has been a powerful...

April 2, 2025

3 Common Ecommerce Data Pitfalls and How to Fix Them

Data-driven ecommerce should be a competitive advantage, but all too often, brands struggle with inaccurate, incomplete, or siloed data. This leads to poor decision-making, lost revenue opportunities, and operational inefficiencies....

March 12, 2025

How to Align Your Ecommerce Strategy with Data-Driven Goals

Setting the right goals for your ecommerce business is crucial, but how do you ensure that they’re both ambitious and achievable? A data-driven approach to goal management can help you...

January 24, 2025

Best Practices for Using Segments in E-commerce Marketing with Wayfinder

Customer segmentation is the key to personalized, high-impact marketing in e-commerce. By dividing your audience into meaningful groups, you can craft campaigns that resonate with their behaviors and preferences. With...

November 21, 2024

Refreshing Black Friday 2024: Actionable Guide for Wayfinder merchants

Our Chief Evangelist Mikko Rekola was asked to gather up a Black Friday and Cyber Monday guide with a fresh pack of ideas. This led to a viral LinkedIn article...

August 16, 2024

Unlock Hidden Profit: Optimize Slow-Moving Stock with Wayfinder

In the fast-paced world of eCommerce, every product in your inventory should be working hard for you. But what happens when some of those products start gathering dust? Slow-moving stock...

May 23, 2024

The Importance of GM1, GM2, and GM3 in eCommerce: What Merchants Should Consider on Shopify

Running a successful eCommerce business on Shopify involves more than just setting up an attractive storefront. To ensure profitability and sustainable growth, merchants must focus on key financial metrics: GM1,...

April 19, 2024

RFM Analysis Benefits

RFM analysis is a widely used approach that transforms data into strategic insights, driving intelligent marketing decisions and building strong customer relationships. Wayfinder RFM analysis helps you easily build effective growth strategies without needing to delve into detailed customer segment building.

February 7, 2024

5 Tips for Elevating Email Marketing with Wayfinder

This blog post dives into actionable tips for utilising Wayfinder Shopify ecommerce analytics to refine your email marketing efforts, aiming to boost your store's conversion rates and profitability. Here are...

January 9, 2024

Chief Evangelist's Tips: Advanced Analytics for Shopify Markets

Woolman's Wayfinder (ex-Ellis), a leading Direct-to-Consumer (D2C) operating system, now enhances Shopify Markets with comprehensive analytics solutions, meeting the demands of brands and retailers for specialised Shopify Plus analytics. The...

November 27, 2023

Introducing Shopify Markets Support: Multistore Data Made Easy

Shopify Markets has been a game-changer in enabling multimarket storefronts building easier than ever before, allowing merchants to create tailored shopping experiences for customers in various regions and countries. Now,...

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Release Notes & Updates

January 24, 2025

Wayfinder January 2025 Feature Release

We’re excited to announce game-changing new features in Wayfinder to supercharge your marketing ecosystem: the ability to sync your customer segments directly to Shopify and simplified multi-channel marketing analysis....

December 20, 2024

Wayfinder Winter 2024 Release

Smarter Insights and Enhanced Accuracy for Your eCommerce Business As the year comes to a close, we’re thrilled to unveil our latest feature release, designed to give you even deeper...

November 7, 2024

Wayfinder October 2024 Feature Release

Tailor customer lifecycle insights to fit your business At Wayfinder, we know that every eCommerce business is unique—especially when it comes to understanding customer purchase behaviors. That’s why we’re excited...

September 30, 2024

Wayfinder September 2024 Feature Release

At Wayfinder, we’re committed to providing you with the best tools to supercharge your eCommerce strategy. That’s why we’re excited to announce our latest feature release, packed with enhancements that...

June 7, 2024

Wayfinder Summer 2024 Feature Release

We're thrilled to announce Wayfinder Summer 2024 release with updates to the Wayfinder Customer Segmentation and Point of Sales (PoS) dashboards. These enhancements are crafted to help you better understand...

April 29, 2024

Wayfinder April 2024 Feature Release

April 2024 most important new Wayfinder features include: 🤖 AI-Driven Refund Classification📊 Advanced RFM Segment Filtering🔍 Enhanced Marketing Dashboards AI-Classified Refund Reasons Wayfinder now classifies refunded products with best-in-class generative AI....