Why Wayfinder?

Simplify data, clarify commerce. Scale with Confidence.

Track goals, automate execution, and turn analytics into action – all from one intelligent platform.

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Join the Data-Driven teams

Set goals & lead with impact

Take the guesswork out of strategic planning. Wayfinder helps you set clear, ambitious goals based on real business data and turns those goals into actionable tasks so your team can focus on impact, not interpretation.

Define ambitious yet realistic objectives based on actual performance, not guesswork
Break down strategic goals into actionable tasks, ensuring teams focus on high-impact actions
Track progress in real time and adjust priorities based on live business insights

Goals & OKRs

Make smarter data-driven decisions

Wayfinder provides ecommerce and retail teams with real-time visibility into trends and performance. Backed by AI-powered insights, your decision-making becomes faster, more confident, and focused on what truly drives results.

Identify trends, risks, and opportunities instantly across sales, marketing, and inventory
Gain a holistic, real-time view of business performance to align teams and optimize strategies
Automate reporting and receive AI-powered insights, eliminating manual analysis and guesswork

AI-powered analytics

Turn insights into action

No more delayed reporting or vague suggestions. Wayfinder translates insights into clear next steps – whether that’s repricing a product, tweaking a campaign, or adjusting stock levels.

Easily analyse pricing, campaigns, and inventory and make educated adjustments
Automate task creation and prioritization, ensuring teams focus on initiatives that drive results
Align every decision with measurable business growth, reducing inefficiencies and manual effort

Work management

Increase profitability and customer CLV

Wayfinder helps you turn customer data into revenue-driving actions. Understand your audience on a deeper level and deliver personalized, timely campaigns that boost loyalty and conversion.

Segment customers based on profitability, behavior and preferences for highly targeted marketing
Deliver personalized experiences that increase conversions and strengthen customer loyalty
Optimize marketing across channels and markets for ultimate performance
Use predictive analytics to optimize inventory, refine sales strategies, and anticipate demand

AOV +11% | ABS +19% | New Customers +130%

"We have had an enormous amount of work and various development projects, yet we've managed to keep everything fairly well together and have moved towards our goals. All the essential business metrics are on the rise, and the improvements we've made have had a monumental impact."

- Cycle Group team

Try Wayfinder today

Strategy & OKRs

Wayfinder turns high-level ecommerce goals into measurable results. With real-time data from sales, marketing, and inventory, you can set smarter OKRs, track progress continuously, and keep teams focused on high-impact work. Clear goals, live data, better execution.

Unlock real-time visibility into your strategy and stay aligned on what drives growth.

AI-POWERED Analytics

Make smarter decisions with real-time commerce data. Wayfinder unifies insights across sales, marketing, inventory, and customer behavior into one clear view—powered by AI. Instantly understand what’s happening, why, and what to do next.

Connect analytics to your OKRs and turn your data into a growth engine.

Work Management

Wayfinder turns data into action by generating smart, AI-powered, prioritized tasks and aligning daily work with clear, strategic goals. Teams stay focused on what matters most—without manual planning, scattered tools, or outdated, disconnected guesswork.