Simple and Effortless Solution for eCommerce Data Analytics

Wayfinder ensures you are on the right track with your customer acquisition targets giving a clear overview of your marketing channels' performance. It supports you with actionable analytics and understanding your customers. 

• A unified view of your marketing funnel across all acquisition channels
• Customer segmentation tool for targeted marketing campaigns and audience comparisons. 
• Simplified performance metrics and visualized KPI's

Wayfinder opens full transparency of commercial operations in all channels:

• Minimize complexity in operating multiple brands and markets
• Combine data from online and in-store sales channels
• Clarity and forecasting of store performance, sales conversions, profits, and costs
• Visibility on best-performing products and categories
• Optimize returns, discounts, and overall product performance
• Optimized product measuring and reduction of overstock

Wayfinder creates visibility to sustainable eCommerce with clear focus areas to report and follow.

Wayfinder provides data for ESG (Environmental, Sustainability, and Governance) reports:

• Detect unsustainable customer segments
• Improve product descriptions
• Reduce returns and shipments CO2 emissions