Today marks more than a new name. With this soft launch, Ellis officially becomes Wayfinder. And with it, we begin a major evolution.
Until now, Ellis has been a powerful analytics tool, helping eCommerce teams understand their business through data: performance, profitability, customer behavior, inventory and more. But now, we’re building something bigger.
Wayfinder is evolving into a business management tool, where real-time commerce data, goals (OKRs), and daily tasks come together in one platform. It’s a shift from looking at data to actually leading with it.
For eCommerce teams, this means:
- No more jumping between dashboards, spreadsheets, and task tools
- You’ll connect insight to action in real time
- You’ll lead your team with clarity, focus, and measurable progress
- This is the foundation for a smarter, faster way to work.
What’s new in the soft launch
All customers now get access to the first new Wayfinder features:
- New look & feel: The app and website now reflect the Wayfinder brand
- AI Assistant 1.0: Chat with your daily performance data
- AI-generated summaries: Automatic highlights in selected reports
This launch gives you a first taste of where Wayfinder is heading. It's the beginning of a platform that doesn’t just show you what’s happening, but helps you decide what to do next.
What’s coming in the full release
In September, the full vision of Wayfinder starts coming to life. We’ll bring together analytics, OKRs, and task management in one integrated flow. You’ll be able to:
- Set strategic goals and measure progress directly in Wayfinder
- Link Key Results to live data and enjoy automatic tracking
- Manage tasks and execution – connected to Shopify products and collections
- Use the AI assistant to get recommendations, create tasks, and stay focused
For eCommerce teams, this means:
- Your team’s daily work connects directly to strategy and outcomes
- You reduce scattered tools, meetings, and guesswork
- You move faster, with shared focus and real-time feedback
Try it out
If you’re already a Wayfinder customer, log in now to explore the new look.
Not using Wayfinder yet? Book a demo to see how it helps commerce teams lead with data, connect strategy to execution, and make faster, more focused decisions.