We’ve officially launched the new Wayfinder — and it’s more than just a product update. It’s a step toward our long-term vision of reshaping how commerce teams operate, make decisions, and scale sustainably.
From analytics tool to operational growth platform
Wayfinder is no longer just a reporting layer. It’s now your AI-powered growth command deck: combining data, strategic planning, AI insights, and daily execution in one unified platform.
The launch introduces three major building blocks:
1) Command Deck for Unified Commerce
Your team’s centralised cockpit for growth:
- Unified dashboards for key commerce KPIs
- Clear income statements & profitability tracking
- Real-time filters and segmentation for deeper insight
- Shareable dashboards with selected filters and views
Wayfinder brings together all key commerce data in one place, enabling strategic clarity at every level.
2) OKR Management to Align the Team
OKRs are now integrated into your daily flow:
- All users get access to our new OKR view
- Set, track, and manage objectives within Wayfinder
- Link insights, dashboards, and actions to your goals
This helps teams focus on what truly moves the needle — and measure impact across departments.
3) AI Assistant & Insights 2.0
AI support is no longer just about answering questions. In the new Wayfinder, AI becomes a co-driver:
- Get instant data analysis across sales, products, and channels
- Discover recommendations and growth opportunities
- Generate OKRs and task suggestions based on data
Your commerce team can now act faster and smarter, powered by AI that understands your business context.
Why this launch matters
Many e-commerce companies struggle with fragmented tools, disjointed reporting, and a lack of alignment between strategic goals and daily actions. Wayfinder bridges that gap, giving teams of all sizes a clear path from insight → action → impact.
The new version is designed for mid-sized and scaling brands who want the benefits of enterprise-level clarity and execution — without the heavy implementation burden of traditional tools.
What happens next?
If you're a current customer, you're already in. All new features are included in your existing contract. No extra steps needed.
And if you're just discovering Wayfinder, now is the perfect time to see how it fits your commerce journey.