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This blog summarises findings from Woolman's second data study on the 90-day growth trends of Shopify Plus-based e-commerce businesses' social media followers on TikTok, Instagram, and Facebook in the top...
As the world becomes increasingly concerned with the impact of human activities on the planet, sustainability has become a top priority for many businesses. However, there is a common misconception...
Shopify is one of the most popular e-commerce platforms in the world, providing businesses with a wide range of features and tools to manage their online stores. However, as much...
In 2023, many businesses seek opportunities to reconnect with their customers. Pop-up shops provide the perfect platform to do just that, offering a unique and memorable shopping experience that...
First, let's go through the basics of the Wayfinder 9-field matrix of customers. The design of the 9-field is made simple and easy to analyse. As its name implies it...
Have you ever thought about how helpful it would be to know your sales beforehand? For D2C (Direct-to-consumer) commerce sales forecasting can be extremely helpful when planning the business future,...
Many companies are wondering how to reduce returns. Handling returns increases the costs of the product's life cycle as it takes a lot of extra resources such as time from...
TikTok has rapidly become a go-to platform for D2C brands looking to reach their target audiences. Nearly 40% of Gen Z members (12-25 years old) prefer TikTok and Instagram for...
Customer lifetime value (CLV) estimates the value that the customer brings to your company during the relationship. Typically this can be the entire customer lifetime, but during uncertain times we...
Geographic segmentation groups people based on their physical locations. For the best results, consider the location, climate, culture, population, and language of your target audience.
Customer lifetime value (CLV) reflects the value that the customer brings to your company during the relationship, and it is one of the main KPIs that D2C brands should follow...
As customer acquisition costs are skyrocketing due to digital ad price increases, D2C eCommerce companies need to be strong with the eCommerce data. Without data strategy and organisational maturity for...
Data-management platform Wayfinder is supporting Shopify’s omnichannel retail offering. This means that one can measure sales which occur in online stores and also point-of-sales operations, if they are running on...
What is ROAS? Return on ad spend (ROAS) is a financial metric used to measure the efficiency of an advertising campaign. It is commonly used in ecommerce to evaluate the...
Woolman and Wayfinder data team has been working with a wide variety of different eCommerce companies and brands during 2022. This year has seen a rise in data knowledge and...
What is CAC and how do you calculate it? Lets look at the formula.
