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New AI features in Wayfinder

Introducing new AI features in Wayfinder

Wayfinder now includes powerful new AI features to help you work more efficiently, gain deeper insights, and interact with your data and platform — all while keeping privacy and compliance...

Smarter commerce starts here – Ellis becomes Wayfinder

Smarter commerce starts here – Ellis becomes Wayfinder

Today marks more than a new name. With this soft launch, Ellis officially becomes Wayfinder. And with it, we begin a major evolution. Until now, Ellis has been a powerful...

3 Common Ecommerce Data Pitfalls and How to Fix Them

3 Common Ecommerce Data Pitfalls and How to Fix Them

Data-driven ecommerce should be a competitive advantage, but all too often, brands struggle with inaccurate, incomplete, or siloed data. This leads to poor decision-making, lost revenue opportunities, and operational inefficiencies....

How to Align Your Ecommerce Strategy with Data-Driven Goals

How to Align Your Ecommerce Strategy with Data-Driven Goals

Setting the right goals for your ecommerce business is crucial, but how do you ensure that they’re both ambitious and achievable? A data-driven approach to goal management can help you...

Best Practices for Using Segments in E-commerce Marketing with Wayfinder

Best Practices for Using Segments in E-commerce Marketing with Wayfinder

Customer segmentation is the key to personalized, high-impact marketing in e-commerce. By dividing your audience into meaningful groups, you can craft campaigns that resonate with their behaviors and preferences. With...

Black Firday Ellis user guide

Refreshing Black Friday 2024: Actionable Guide for Wayfinder merchants

Our Chief Evangelist Mikko Rekola was asked to gather up a Black Friday and Cyber Monday guide with a fresh pack of ideas. This led to a viral LinkedIn article...

Unlock Hidden Profit: Optimize Slow-Moving Stock with Wayfinder

Unlock Hidden Profit: Optimize Slow-Moving Stock with Wayfinder

In the fast-paced world of eCommerce, every product in your inventory should be working hard for you. But what happens when some of those products start gathering dust? Slow-moving stock...

The Importance of GM1, GM2, and GM3 in eCommerce: What Merchants Should Consider on Shopify

The Importance of GM1, GM2, and GM3 in eCommerce: What Merchants Should Consider on Shopify

Running a successful eCommerce business on Shopify involves more than just setting up an attractive storefront. To ensure profitability and sustainable growth, merchants must focus on key financial metrics: GM1,...

RFM Analysis Benefits

RFM Analysis Benefits

RFM analysis is a widely used approach that transforms data into strategic insights, driving intelligent marketing decisions and building strong customer relationships. Wayfinder RFM analysis helps you easily build effective growth strategies without needing to delve into detailed customer segment building. 
5 Tips for Elevating Email Marketing with Wayfinder

5 Tips for Elevating Email Marketing with Wayfinder

This blog post dives into actionable tips for utilising Wayfinder Shopify ecommerce analytics to refine your email marketing efforts, aiming to boost your store's conversion rates and profitability. Here are...

Chief Evangelist's Tips: Advanced Analytics for Shopify Markets

Chief Evangelist's Tips: Advanced Analytics for Shopify Markets

Woolman's Wayfinder (ex-Ellis), a leading Direct-to-Consumer (D2C) operating system, now enhances Shopify Markets with comprehensive analytics solutions, meeting the demands of brands and retailers for specialised Shopify Plus analytics.   The...

Introducing Shopify Markets Support: Multistore Data Made Easy

Introducing Shopify Markets Support: Multistore Data Made Easy

Shopify Markets has been a game-changer in enabling multimarket storefronts building easier than ever before, allowing merchants to create tailored shopping experiences for customers in various regions and countries. Now,...

Renewed Subscriptions Analysis Released

Renewed Subscriptions Analysis Released

Today, we are excited to announce a major enhancement to our Wayfinder Shopify analytics offering—a fully renewed Subscriptions Dashboard in partnership with the leading subscription service provider, Recharge Payments.
Optimise Shopify eCommerce Store Performance with Wayfinder

Optimise Shopify eCommerce Store Performance with Wayfinder

In a highly competitive eCommerce landscape, success depends on multiple factors. In addition to great products, the right pricing, and excellent customer service, you must have an appealing design, great...

7 Best Data Analytics Tools for Business Intelligence in 2023

7 Best Data Analytics Tools for Business Intelligence in 2023

As the volume and complexity of data continue to grow in today's business landscape, understanding big data has become increasingly challenging. With the vast amounts of scattered data, it can...

sustainability in data. Co2 footprint and connecting it to Ellis platform

Conscious Purchasing and E-commerce Sustainability: Why Data Matters

The discussion around sustainability in e-commerce has long focused on topics such as packaging materials or logistics emissions. Yes, packaging materials are both a choice and an expense, and the...