AI Assistant

Updated November 4th, 2025

How to use Wayfinder AI Assistant: Best practices & known limitations

Wayfinder AI is your personal assistant for making sense of your commerce data and turning insights into action. It’s designed to help eCommerce teams uncover trends, get answers fast, and make confident decisions – all powered by real-time business information.

This article will walk you through:

  • What Wayfinder AI can access
  • How to get the most out of it
  • What it currently can’t do
  • Common issues and how to solve them

 

What Wayfinder AI can access

Wayfinder AI brings together insights from multiple sources, enabling analysis and recommendations based on:

1. Your company & market research 

Wayfinder AI has access to deep research compiled from open sources. This includes:

  • Overview of your company
  • Key competitors
  • Market trends
  • Recent developments in your industry

→ Waydinder uses this information to analyse your overall business landscape, risks, opportunities and SWOT.

2. Your monthly commerce data

The AI can read your business data from Wayfinder dashboards, including:

  • KPI trends across sales, marketing, inventory, and customers
  • Month-over-month development for major metrics
  • Summary-level insights to spot shifts in performance

→ Data is based on your monthly aggregated figures in Wayfinder analytics.

3. Your daily figures

Wayfinder AI can also access daily-updated metrics from your commerce operations:

  • Orders Total sales 
  • New & returning customers
  • Return rates

→ Data is based on your monthly aggregated figures in Wayfinder analytics.

 

What Wayfinder AI does not currently cover

Some data sources and areas are not yet available for the AI assistant. This means the assistant cannot currently provide insights or answer questions related to:

  • Full product performance or your entire product catalogue
  • Deep-dive metrics in specific eCommerce domains like:
  • Shipping and payment methods
  • Gift cards
  • Pagespeed scores
  • ABC inventory analysis

If you ask questions about these topics, the AI might either:

  • Let you know that the data is not available
  • Try to answer based on incomplete information
  • Show an error message

 

Best practices: How to get the most out of Wayfinder AI 

Here are concrete ways to use Wayfinder AI efficiently:

📊 Ask for analysis of a specific time period 

Example:

“Analyse my marketing performance from the last 3 months and provide 5 key insights.”

→ You can follow up with deeper questions, like:

“What are the top 2 opportunities to increase sales in the next 2 months?”

🎯 Turn insights into actionable OKRs 

Ask chat to help you structure work:

“Suggest OKRs to act on those opportunities” 
“Create tasks to implement these OKRs”

🧠 Let AI recommend improvements 

Ask performance-focused questions:

“What are the top areas of improvement in my marketing for next month?”

Then follow up with:

“Suggest tasks for my team to implement the improvements.”

→ If you start by asking for analysis in a certain e-commerce area over a period of time, and then continue with improvement questions, the AI will use that analysis as a base for its recommendations. This will typically gives you better results and make it transparent what data the recommendations are based on.

🔍 Ask about Wayfinder metric formulas & navigation

“How does Wayfinder calculate total sales?” 
“Where can I find sales by UTM source?”

→ Wayfinder uses the support library to answer your questions.

 

Common Problems & How to Fix Them

❌ Asking about unavailable data

Example:

“How much did I spend on shipping?” 
→ Shipping cost data is not accessible to the AI. 

Fix: Use the analytics views directly, or contact support.

❌ Asking multiple questions at once

Example:

“How is AOV calculated, what’s the trend, and what should I do next?”

Fix: Break it into smaller steps. Ask one question at a time.

❌ Very open-ended requests

Example:

“What should I do next?” 
→ The AI may struggle without clear context or a defined goal.

Fix: Add context. Try:

“Based on my past 3 months of sales, what are my best opportunities for Q4?”

❌ Repeating error messages

If the AI replies with:

“Something went wrong, can you repeat that?” 
...and repeating gives the same result:

Fix: Click “New chat” to start fresh. This resets the assistant and solves many stuck conversations.

 

💡 When in doubt: Start a new chat

The “New chat” button is your best friend when:

  • A conversation is stuck or looping
  • You want to start from a new topic
  • The AI seems to misunderstand your message

Feedback & support

We’re constantly improving the Wayfinder AI experience. You can help us by reporting bugs or giving feedback to the Wayfinder support: ellis-support@woolman.io.